Why PR?
Reputation is everything in business. Protecting and projecting your brand is what generates trade and keeps customers returning. It’s true that advertising plays a vital role in raising awareness of your company but consumers know advertising is a bought commodity.
PR is the vital extra step which gives your brand credibility
Put simply, media endorsement can make or break your company. Effective PR will put your organisation in the headlines for the right reasons; ensuring clear information is released with quotes which represent you in your best light. A good PR account director will capitalise on the topical issues of the moment to help secure your news coverage and will have excellent media contacts. One press release could generate numerous media appearances… and with the public well aware of the freedom of the press, good coverage is widely perceived as media endorsement of your company or product. In fact, the recognised industry figure is that a news article is 2.5 times more valuable to your company than an advert occupying the same space.
What’s more, PR has become one of the most effective tools in Search Engine Optimisation. By releasing your news on the web we’ll help you gain a higher ranking. That could mean the difference between a customer choosing you or your rival.
After all, who are we to question the great Bill Gates, reported to have said: “If I was down to my last dollar I would spend it on PR”?
With large parts of the developed world in the grip of recession, now is the time to invest in building your company’s profile to help it flourish.
That’s where we come in
Our team includes former newspaper editors, business editors, specialist and chief reporters and experts in broadcast media. We know how the media works because we’re a part of it. We’ve responded to the credit crunch by offering you effective PR that won’t break the bank.
